Bleaching your hair is an investment. And the aftercare is just as important as having your hair done right in the first place. Bleaching hair leaves the cuticle layers open, which can sometimes compromise the hair and make it weak. There’s no need to change your mind about an awesome lighter color—it just means that bleached hair requires greater responsibility. If you want to keep your newly lightened locks in pristine condition, follow these tips so your hair can look healthier than ever.

Wash your hair less

Shampoo every 3-4 days, tops, with a great hydrating shampoo. Renew Shampoo is a great one to use. Investing in a great dry shampoo like The Champ Conditioning Dry Shampoo will extend your style as long as possible.

Condition a lot

Bleach leaves strands very dry so try a premium conditioner like Smoothing Deep Conditioner, which will nourish your hair and restore softness and shine. It also helps to use Restore Leave-In Conditioner after your shower to provide added protection against breakage.

Dry gently

Ditch your regular cotton towel for a softer, microfiber option to soak up excess water without roughing up the cuticle.

Mask weekly

Once a week, slather on a moisturizing mask like Replenish Masque, clip it up and let it all soak in before rinsing. It will leave your hair super soft!

Take special care of your ends

Split ends are common among bleached hair aficionados due to the porosity and dryness of a bleached hair. Treat your ends with special care by using REJUVABEADS™, which selectively targets and literally heals split ends and other damaged areas along the hair shaft.

Tread carefully with heat tools

Air-drying is the best way to go but if you must use heat tools, use our Blow Out Cream with silicone-free heat protection called Dermofeel® Sensolv, a silicone alternative that is 100 percent natural in origin.

Finish off with a high quality oil

Take a small amount of REJUVENIQE™ Oil Intensive in your palms, rub them together and then run it through your hair, once your hair is completely dry.